Pleiades Services

Services

Let Us Position You

At Pleiades Media we know that effective content marketing and communication has moved beyond traditional media. We help you look to a broad range of outlets that will positively influence people.

Let us tell your story, get your brand to shine.

We can effectively build your business’s credibility and foster the reputation that demonstrates who you are.

Participate in meaningful conversations with the people that matter

• Social channels
• Media campaigns
• Promotional programmes
• Content for profiles, blogs and other special efforts
• Contributed articles
• White papers
• Paid and earned content

Results That Convert

We believe in creating a customized PR strategy based on your defined business objectives. Using the communication patterns of your target markets we can execute creative programmes and campaigns that deliver results and convert to business.

Business to Business

We utilise every opportunity to propagate and nurture B to B communications and networking. This opens doors and unlocks networks. Watch as we increase the coverage and the resonance of your brand.

Pleaides Media are experts at establishing recognition and building credibility.

Strategic – Targeted – Creative

Services Offered

PR Strategy Development

The impact of third party endorsement or what other’s say about you lies at the heart of PR’s power. And with that comes trust. PR’s effectiveness can be summarised in a single word ‘credibility’

Credibility and trust are the essential building blocks to a business’s reputation. Without these elements, any business will find it difficult getting customers to buy into its products and services.

Traditionally public relations has focused on media and industry influencer communities, because of the amplifying power of publicity and the reputational effect of getting an expert to talk about you or your business.

Hands down it is earned media – defined as content created by third part experts – that has consistently provided more benefit to brands that did user generated or branded content.
The other more under rated advantage is that if you are not talking in your space or getting others to do so on your behalf, the chances are that your competitors’ are and owning the industry as a result.

By focusing on public relationships, as opposed to public relations, Pleiades Media acknowledges that every organisation has a unique set of relationships that require dialogue. Each organisation requires a specific combination of the various aspects of PR that relates to its product or service, size, reach, field of specialisation, target market and budget. We tailor PR packages according to each client’s needs and position their brands in the media and public arenas.

Media Relations and Management

Pleiades Media has extensive experience in media relations and management. We have strong relationships with editors and journalists particularly in fintech, telecommunications, financial services and technology. By understanding the clients business objectives and the product and service being promoted, we will draw up a plan and pitch articles and angles that make for great copy. Our services include the development of a media strategy, the creation of media distribution lists, press release writing, distribution and follow-up, setting up media interviews and reporting on coverage and value. Clients may choose to partner with Pleiades on a long-term, retainer basis or to commission us on a project-by-project or month-by-month basis.

Nielsen, content marketing is 88% less effective than public relations,

Content Creation

We thrive in writing content that grabs the reader’s attention and engages them from the start. There is no great content without context. The art of great content is connection with your customers. Writing with the world around you in mind. Timing and context is everything. We draw on experienced writers to ensure that your message is relevant and publishable no matter which platform we write for.

We believe in compelling storytelling to bring your brand to life. Having worked with some of the biggest global tech brands and proudly South African fintech startups, our expertise lies in creating and nurturing relevant PR campaigns that resonate with audiences and get people talking and thinking. That’s because your story deserves to be shared.

Imagine your business partners, clients and customers sharing your ideas and your brand in their spaces, or sending a long overdue meeting request. It’s happened with us.

Digital and Social Media

Business relationships and transactions continue to make the leap from the physical world to the online arena. Digital marketing focuses on influencing media, communities and audiences that exist online. These include search engines, blogs, article syndication sites, online directories, news, forums, discussion threads, social networks and other online communication tools.

This is an effective way to get press coverage, get your customer’s attention, build integrity, and ultimately: get your customer to interact with and respond to your brand.

Pleiades works with a number of partners to ensure that clients are positioned appropriately on social media platforms. Opportunities to exploit the PR potential of Facebook, Twitter, blogs, social bookmarking and viral marketing are part of Pleiades’ offering.

Media Training

Providing our clients with the opportunity to shine is our vocation and our passion. Our media training experts provide you with the basic skills and techniques needed to communicate with the media and in such a way that leave a positive and powerful impression. This builds both your personal reputation as well as that of your organisation’s brand. We’ve custom designed our media training around some of the most experienced journalists in South Africa. This is done to ensure that the delegates are well prepared to meet the most challenging and rigorous media questions and situations.

Whenever you speak to the media, you risk your reputation. So it’s a good idea to be prepared. Talking to reporters is not like talking to just anyone. There are rules to learn and skills to practice. Going for media training is like buying insurance – Irene Bakaric.

Crisis Communications Strategies

Failure to manage a crisis effectively can result in a breakdown of trust in your business and its products or services, causing serious reputational harm to stakeholders and sales losses While crises begin as a negative, smart crisis management interventions can minimise the damage and even result in your business emerging stronger than before. No business is crisis immune so it is best to be prepared for one. Pleiades Media’s crisis management experts bring best practice strategies to ensure that you well prepared to manage your communications in the event of a crisis.